Social Media and Branding is not a Child's Game

I spoke to the American Advertising Federation Louisville group this week about brand development and social media -- and why it's critical to continue to drive brand messages in SM programming. One terrific revelation is that we hire the most jr people to drive such an important part of our marketing mix (SM)--because young practitioners are the ones who understand SM the most -- but they have a lot to learn about brand development! Be smart about SM and its execution--if the messages aren't spot on, then it's for not.